Feature a dish for your restaurant or café
Show one dish or drink up close, tell the one detail that makes it yours, and give people a reason to come in this week. About 30 seconds to read aloud.
Hook
This is our [dish], and people come back for it [every week / from across town].
The detail
We make it with [ingredient or method], [how long it takes].
Close-up shot here. Let the food fill the frame.
The secret is [one thing you're happy to share].
Call to action
It's on the menu [days / until date]. Come in and tell us you saw this video for [small offer].
Timing and structure
This script is about 56 words to say aloud: roughly 0:21 at a fast pace, 0:24 at an average pace and 0:28 if you take it slowly, in 3 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 16 | 0:07 |
| The detail | 20 | 0:09 |
| Call to action | 20 | 0:09 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [dish]
- [every week / from across town]
- [ingredient or method]
- [how long it takes]
- [one thing you're happy to share]
- [days / until date]
- [small offer]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Close-up shot here. Let the food fill the frame.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:24 at an average speaking pace of 140 words a minute. It's 56 words, so between 0:21 and 0:28 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 7 bracketed blanks with your own details, then cut or reword anything you wouldn't say.