UGC-style ad: an honest review of a product you use
The selfie-video ad format brands pay creators for: hook, real problem, honest demo, one call to action. About 30 seconds to read aloud.
Hook
I didn't think I needed [product] until [moment it clicked].
Problem
I was always [problem], and [what I tried before] never worked.
Demo
So here's how I use it: [show it in one or two steps].
Natural light, phone at eye level, no music under the talking.
What I like most is [one honest benefit]. The only downside is [honest downside].
Call to action
If you [have the same problem], [where to get it]. Add the brand's code or link only if they gave you one.
Timing and structure
This script is about 58 words to say aloud: roughly 0:22 at a fast pace, 0:25 at an average pace and 0:29 if you take it slowly, in 4 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 10 | 0:04 |
| Problem | 11 | 0:05 |
| Demo | 27 | 0:12 |
| Call to action | 10 | 0:04 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [product]
- [moment it clicked]
- [problem]
- [what I tried before]
- [show it in one or two steps]
- [one honest benefit]
- [honest downside]
- [have the same problem]
- [where to get it]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Natural light, phone at eye level, no music under the talking.
- Add the brand's code or link only if they gave you one.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:25 at an average speaking pace of 140 words a minute. It's 58 words, so between 0:22 and 0:29 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 9 bracketed blanks with your own details, then cut or reword anything you wouldn't say.