YouTube video intro that keeps people past 30 seconds
The first 30 seconds of a longer video: confirm the promise in the title, show the payoff, and get to it. About 30 seconds to read aloud.
Hook
[Repeat the promise of the title in plain words.] By the end of this video, you'll [result].
Payoff preview
Here's what that looks like: [show the end result for two seconds].
Credibility
I've [your experience, one sentence], so you'll get [what's different about your approach].
Roadmap
We'll cover [one], [two] and [three]. Let's start with [one].
Timing and structure
This script is about 52 words to say aloud: roughly 0:20 at a fast pace, 0:22 at an average pace and 0:26 if you take it slowly, in 4 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 17 | 0:07 |
| Payoff preview | 12 | 0:05 |
| Credibility | 13 | 0:06 |
| Roadmap | 10 | 0:04 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [Repeat the promise of the title in plain words.]
- [result]
- [show the end result for two seconds]
- [your experience, one sentence]
- [what's different about your approach]
- [one]
- [two]
- [three]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:22 at an average speaking pace of 140 words a minute. It's 52 words, so between 0:20 and 0:26 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 8 bracketed blanks with your own details, then cut or reword anything you wouldn't say.